Overview:

As the Marketing Manager for Katadyn Desalination and Katadyn Outdoor brands, I led comprehensive marketing initiatives to drive brand awareness, engagement, and sales growth.

Here are some key projects and achievements from my time at Katadyn Group:

Company
Katadyn Group North America

Title
Marketing Manager | North America

Year
Aug 2022 - Dec 2023

Integrated Marketing Campaigns

  • Conceptualized and executed a multi-channel marketing campaign targeting outdoor enthusiasts.

  • Developed compelling content including blog posts, social media posts, and videos highlighting the importance of hydration during outdoor adventures.

  • Collaborated with influencers and brand ambassadors to amplify the campaign reach.

  • Resulted in a 30% increase in website traffic and a 26% boost in sales in North America.

Social Media Engagement Strategy

  • Implemented a social media engagement strategy to increase audience interaction and brand loyalty.

  • Created engaging content such as interactive polls, info carousels, user-generated content contests, giveways, and behind-the-scenes videos.

  • Achieved a 40% increase in social media engagement rates and a 20% growth in follower base across platforms.

Trade Show Presence Enhancement

  • Led the revamp of Katadyn's presence at major outdoor and desalination trade shows, including booth design, collateral development, and interactive demonstrations.

  • Coordinated pre-show promotions and post-show follow-up campaigns to maximize lead generation and conversion.

  • Resulted in a 50% increase in booth traffic and a 35% rise in qualified leads compared to the previous year.

Product Launches

  • Developed and executed a comprehensive global marketing strategy for multiple Katadyn Group products.

  • Created product collateral, sales presentations, and demonstration videos to showcase the unique features and benefits of product lines.

  • Generated buzz through targeted email campaigns, press releases, and social media teasers.

  • Achieved a 45% increase in product inquiries and a 30% uptick in sales within the first quarter of the launch.

During my tenure as the Marketing Manager at Katadyn Group, I spearheaded impactful marketing campaigns, drove significant increases in brand awareness and engagement, and contributed to the successful launch of new products in the market.

My strategic approach, creativity, and ability to collaborate cross-functionally were instrumental in achieving these results.

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