Here are some Notes from my time at Katadyn Group:

Integrated Marketing Campaigns

  • Set and executed our multi-channel marketing strategy

  • Increased sales in North America by 23% YoY

  • Grew social media followers by 35% YoY

Social Media Engagement Strategy

  • Implemented a social media engagement strategy to increase audience interaction and brand loyalty.

  • Created engaging content such as interactive polls, info carousels, user-generated content contests, giveways, and behind-the-scenes videos.

  • Achieved a 40% increase in social media engagement rates and a 20% growth in follower base across platforms.

Trade Shows

  • Led the revamp of our global trade shows, including booth design, collateral development, and interactive product demos.

  • Saw a 50% increase in booth traffic and a 35% rise in qualified leads YoY.

Product Launches

  • Developed and executed a comprehensive global marketing strategy for multiple Katadyn Group products.

  • Created product collateral, sales presentations, and demonstration videos to showcase the unique features and benefits of product lines.

  • Generated buzz through targeted email campaigns, press releases, and social media teasers.

  • Achieved a 45% increase in product inquiries and a 30% uptick in sales within the first quarter of the launch.

During my tenure as the Marketing Manager at Katadyn Group, I spearheaded impactful marketing campaigns, drove significant increases in brand awareness and engagement, and contributed to the successful launch of new products in the market.

My strategic approach, creativity, and ability to collaborate cross-functionally were instrumental in achieving these results.

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